International Marketing Activities of Marks & Spencer Company Essay

International Marketing Activities of Marks & Spencer Company - Essay Example The researcher states that Marks and Spencer offer a variety of products and services to its customers. Although the majorly the turnover generated is from Clothing and Food. 1. Clothing: M&S offers to clothe for Men, Women, Children, and lingerie. 2. Home: the company now also offers furniture and home decoration items online and in store. 3. Financials: M&S money which is Marks and Spencer’s initiative in providing loyalty card/credit card and various other services like insurance and personal loans. 4. Food and Wine: M&S offers a large variety of food items such as wedding cakes, large wine collection, and prepared food. 5. Technology: Mark and Spencer offer electronic gadgets, computing devices, and home appliances. 6. Online Services: With M&S you can send flowers and Gifts to people with their online service. The marketing Environment is comprised of 2 parts which are the Microenvironment and the Microenvironment. The marketing microenvironment of a company is based on p rinciple actors like the company, Suppliers, Marketing intermediaries, customers, competitors, and the public. Company: The Company’s corporate objectives are mainly defined by its Mission, Vision, and Values. Mission- To make Aspirational quality accessible to all Vision – To be the standard against all others are measured Values – Quality, Values, Service, Innovation and Trust Objective – To increase shareholder value and profit margin while maintaining customer satisfaction. The company also focuses on the issue of corporate social responsibility (CSR) by coming up with various policies regarding concerns for the environment and charity which are included in their scheme called Plan A. This basically shows that the company’s aim and goals are clear and therefore it bases its marketing based on them.